Meet Sammi, the beautiful face behind ‘Frankly my Dear’ store, creators of speciality headpieces and must-have jewellery. This talented Mumma has taken her business from strength to strength since its inception in 2012.
Sammi started off making jewellery after her husband wanted a necklace and she jumped at the chance to design him up something special, and it just grew from there. While most famous for her intricate headpieces, Frankly My Dear also works with raw crystals and delicate chains to create necklaces and most recently hand pieces.
The name ‘Frankly My Dear’ originated from the desire to incorporate her daughters name ‘Frankie’ into the brand. “We were throwing around ideas when my good friend Jess came up with the idea and it just sounded perfect and has stuck ever since”.
Amber, Sammi’s business partner joined Frankly My Dear earlier this year, “I just had my second baby Archie five months ago and I was at the point where the work load was too much for me. Amber and I have been best friends for a very long time and we’ve worked together before for 3 years, the universe just lined this up perfectly for us and I’m so blessed to have her on board. Amber now makes jewellery too and it’s scary how good she is, she’s just as obsessed as I am”.
Embellished chain headpieces are quickly becoming popular headwear alternatives for brides, and this led to Sammi creating a speciality bridal range with limited edition embellished pieces. Most recently Sammi created a custom headpiece for the talented Ivy Invite, de-constructing a Samantha Wills necklace and turning it into this stunning work of art.
Fans of My Kitchen Rules will have no doubt seen Helena and Vikki rocking their Frankly My Dear headpieces, we asked Sammi where the idea for the headpieces first originated. “I had a little play around one night almost 3 years ago now and just loved how many endless possibilities there were. I made my first real headpiece design for a photoshoot with Hope & Lace and I was hooked. I found that I stopped making anything else at one point and 100% of my designs were literally headpieces. I just love the freedom of the design, the head is such an incredible blank canvas and you’re not limited by anything. There is definitely a lot of trial and error as they have to be perfectly weighted, all of our designs are handmade to order which allows us to tailor each piece to our clients exact measurements. I love not having premade stock, it’s romantic in a way that each and every piece of jewellery is created solely for the new owner”